For those of us engaged in email marketing there is the additional concern of frightening away those on our emails lists. However, and you no doubt knew this was coming, there are times when jargon can be all but essential.
You want your ad to be short and simple and to the point and leave a little curiosity to why someone might want to visit your site! You want to list benefits and features of what you are offering when they visit your site as well, a benefit is something they could gain by visiting your site, a feature is what makes you different than the other guys!
You should also use your keyword phrase in the headline of your article. This will also help in getting the search engines to view your article. This alone can get alot of traffic from your target market. As search engines spider your article they will start from the top and to the left. Heres where you should use your keywords, but in a naturally, flowing sentence so it does not sound like a robot wrote it.
The mistakes, although not all of them, have been made already as virals are by no means new. There are simple ways to ensure you do not make a big mistake. The prize per email address supplied is a thing of the past. Now you will get a free entry into a prize draw, the total value of which will be known to the last pound.
Next step you will need is a website that will convert its visitors to subscribers for your email campaign. As well as, it has to describe some information about your eBook which you will use to get visitors’ email addresses. So the two tasks of the website are to introduce every new visitor about what they will get if they subscribe to your list and give an opportunity to access your eBook through email marketing software. Don’t make it too long or boring because it has to get the visitors’ email address as soon as possible. The headline, a few bullet points and an opt-in form would be enough to do all the work.
Create a landing page. It is extremely important to guide the campaign recipient through the entire process. By creating a landing page on your website that mirrors your campaign’s message / offer both from a design and copy perspective, you will encourage the recipient to follow through and fill out the form. In addition, you should give prospects the option to call you, in case they do not feel comfortable filling out the form.
What are the popular features of Verticle Response? It is an email software but it also contains more than 700 templates to select from when creating a great email newsletter. One question that should be asked of the many great web-based programs is how far is their reach? Let’s look closely at what Mailigen will do for you.
Do not ignore the data you get from your email marketing software. It will show if you are hitting your targets. And listen as well to your customers. If they ask for a subject to be covered, cover it. And let everyone know you have done so.