You might be thinking that my title would get a response from Homer Simpson (Doh!), but too many teams try to do Scrum or Agile in a rigid and prescriptive way. There are a couple of main reasons that I see this. The first is the desire for new teams to “do” Scrum right when they are new to Scrum. I resemble that feeling! On my first Scrum project (several years ago) I defended the process against change rather than being open to process change. Oh well, we all have to learn somehow!
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Writing Vague Statements. Your resume is the place to make yourself stand out from the crowd. Pick specific achievements to highlight. Use statistics when possible and appropriate. Say “increased production by 35%” or “sold 5.7 million dollars in real estate during the month of May”.
Here’s what I suggest. Make it a daily task to work on your 10-second introduction and 30-second commercial for 20 minutes every day for the next two weeks until you have it completed. You can spend that time educating yourself with different books and/or CDs as well as crafting a message that you feel great about.
Your eBook Click here can be done at home, thus you will be working from home. You do not have to drive somewhere else in order to work on your book. No need to go to an office, stay there, and work eight hours a day. Since you are your own boss, you can conveniently choose your hours of work for each day. Working from home allows you to save on the gasoline for your car and will allow you to monitor your family, especially if you have kids. You will be doing your books in the comforts of your home.
Sometimes it is wiser to get two smaller trucks instead of one larger truck. Although it may cost more, you will have to do less organizing to get the trucks loaded. You will also be able to work with two teams of people (if you can get enough volunteers) Breaking up your people into two teams will get the job done quicker.
The quest for most professional services marketers is scale. How can they replicate these experiences on the web or how can they conduct more one-on-one sessions without being bound by time or geography? There are plenty of techniques to package, transmit and engage prospective customers but the fundamental ways to prove value and get a foot in the door remain the same.